Can you say "business" and "health care" in the same sentence?

Shifting business models in healthcare requires thinking of health care as a business.

Some would argue that to reframe our thinking of health care delivery as a business smacks in the face of the mission of health, but I would propose that the shift in thought is more purposefully aligned to the mission of health.

As I've learned about the healthcare system and its many facets over the past few months as a "newbie" in the healthcare world, I have heard many of the non-profit leaders share the following mantra..."No margin. No mission."

Never could it be more true.

As part of our current Kansas patient centered medical home initiative (PCMHI) we are building the revenue model, the business case, for better health.

While we are not focused only on Medicare patients in our initiative, we are instead looking at all patients of all ages.  We are looking at people like you and I.  People with and without insurance.  People that are healthy.  People with special health needs.  People that universally share one common life desire - personal health.

I would urge my readership to consider their personal health and the system that delivers it.  I would encourage them (this means you) to elaborate on the non-profit mantra and rally around the following cry..."To deliver health, we must build healthy businesses." ◦

Can you say "business" and "health care" in the same sentence?